September Issue PreludesFriday, July 26 2013
Autumn-Winter 2013 campaigns /
Sasha Pivovarova by David Sims for Proenza Schouler; Marine Deleeuw by Vivianne Sassen for Carven; Malgosia Bela by Steven Meisel for Alexander Wang
Out-of-focus, atmospheric – almost off even – seem like recurring themes in the Fall-Winter official spreads. As a general rule, I tend to prefer campaigns that let the obvious protagonist – the clothes – take a backseat, and that offer instead a glimpse into another world. These three stories are amongst my favourite so far. Their strangeness forces the viewer to loose himself between fashion and fine art. Beautiful.