The fashion industry is quick to turn up its nose at sportswear labels gone chavy. Just think how long it took the Lacoste polo shirt to recover from its official ASBO uniform days. Or Reebok classics from breaking free of their Spice Girl years. And yet, both are fully back on the scene, with croc insignia spotted on some of Paris’ chicest it-girls (salut Aymeline Vallade!), and white lace-ups the newly appointed shoe of Scandi-minimal nirvana.
In fact, the rougher the brand, the higher the odds for a high-impact comeback. As if Fashion’s snazzy followers regularly need a break from decadent Gucci pleats and wonderfully luxurious billion-dollar Chloe silks, in an effort to look real. During these good taste time-outs, anything goes.
Cue my Fila-rtfully disheveled look of the day.