Power of ScentWednesday, February 3 2016
A few moons ago, Hugo Boss approached me with a rather unconventional ask. They were shooting a video to promote the brand’s new fragrance and wanted to feature yours truly as part of the creative crew involved in the footage.
Nothing out of the ordinary; just another day in the life of a fashion blogger you might think, right? Wrong. Because scent is such a personal affair, I would normally politely decline the offer to promote a new formula just for the sake of it. It has taken me years to find the perfect molecules to go on my skin. I feel naked without my daily spritz, and I’m in no hurry to switch.
But Boss had a trick up it’s sleeve. The idea was not for me to try their new fragrance for myself, but instead to talk about the art of seduction and the power of scent in a man, two overpowering tones that you can find in their new perfume, BOSS THE SCENT.
The rich accents of the bottle (an essential component of any fragrance) are mirrored in the chemical composition of this aphrodisiac elixir to create a truly unique blend. One that would make a memorable first impression… just like what I look for in a man’s character, converting pure magnetic masculinity.
In partnership with Hugo Boss.